𧢠Coach Tâs Recap
The Imagery page reveals top-of-mind or unaided perceptions people have about your brand and competitors. It helps you spot whatâs sticking, what sets you apart, and where gaps exist between what you want to be known for and whatâs actually coming through.
â
Perfect for sharpening strategy, messaging, and storytelling.
Explore the Imagery page
See what people think about you
Reveal perceptions that are most ingrained in the market ( larger bubbles = stronger associations).
Compare against competitors
Toggle across competitors to see shared and unique themes. Find the differentiators that make you stand out.
Dig into raw responses
Click on a bubble to see a selection of verbatim quotes. Use them to add color to reports, creative briefs, or messaging.
Use AI summaries
Quickly pull the top five themes for your brand or stack them up against a competitor. Great for competitor analysis and executive reporting.
Turn Imagery insights into business impact
Business Need | How Imagery helps |
Brand positioning & strategy | See whether the themes you want to own are already top of mind, or if thereâs an opportunity to build stronger associations. |
Messaging & creative work | Bring the audienceâs voice straight into your creative. Verbatim quotes show you exactly how people think and talk, helping your copy land with impact. |
Competitive differentiation | See whatâs truly unique about your brand compared to competitors, so you can spotlight your strengths and stand out in the market. |
Reporting | Clear visuals and AI summaries help you share the big picture quickly, making it simple to share insights and tell a compelling story. |
What to watch out for
Imagery shows you which associations come up most naturally. Itâs not an exhaustive list of everything people think, but itâs a powerful signal of whatâs top of mind. If there are themes you want to be famous for (from your Statements page or strategic goals) but they arenât yet top-of-mind or as strong as youâd like, this points to a gap. You may need to invest in brand-building activity, tighten the consistency of your messaging, or boost visibility in the right channels to make those associations stick.
Itâs also important to pay attention when negative, neutral, or generic perceptions dominate. These signals can blur your distinctiveness. Use them as a cue to adjust your messaging, refine positioning, or shift investment toward themes that will strengthen what you want your brand to stand for.