How do I know if there is a significant change in my data on the Timeline?

Statistical significance is a way of measuring if your brand health results show a true change in the data.

How does sample size impact statistical significance?

Our significance calculation takes into account sample size.

When we have a small sample size, it means we have less information to work with. This makes it harder for us to be sure that the results we see are not just due to chance.

Therefore, we need a larger change in our results to be confident that they are statistically significant.