How the Imagery tool works

The imagery tool lets you see what marketing and messaging is top of mind for consumers in your category for you and each of your competitors.

You can use this tab to see how long it takes for new massaging to become associated with your brand.

The Imagery tab is a cumulative display of all data since we began tracking your brand. This means it might reflect several hundred (or even thousands) of responses. This is also true for the Profile tab.

This is different from the Funnel tab, which is calculated on a rolling 3-month average.

In short:

• The Funnel tab shows the most recent 3-month average

• The Imagery and Profiles tabs show all data collected to-date