How the Profile Tool works

The profile tool helps you understand where and who to target with focused marketing efforts.

It allows you to see how you stack up in different demographics and regions against your competitors.

You can use it to answer questions like:

• “Of those people that are aware of my brand, where are they from?”

• “Of those people that would consider my brand, what is the gender split?”

• “Of those people that prefer my brand, what is the breakdown of ages?”

The Profile tab is a cumulative display of all data since we began tracking your brand. This means it might reflect several hundred (or even thousands) of responses. This is also true for the Imagery tab.