![](https://media.stonly.com/media/images/a8c3bfbc-b412-4c5c-be66-1f838f973286.png?s=6b89ee4113be944551164b8c58309c73b1bde79c002ea1cb8912c101049af8a46473fe71060c66b5cf95ed387cac190f5a3d1d47e7abbcd961b1a9bf3df3fc1f27ecc4684198ba7c4432996035b9a172847b61e2e5b5b8f2cd1b5f82e3c0f7405918ab30c98d425e8f82fec96e62a4e5&w=1280&h=1440&auto=format)
![](https://media.stonly.com/media/images/a8c3bfbc-b412-4c5c-be66-1f838f973286.png?s=6b89ee4113be944551164b8c58309c73b1bde79c002ea1cb8912c101049af8a46473fe71060c66b5cf95ed387cac190f5a3d1d47e7abbcd961b1a9bf3df3fc1f27ecc4684198ba7c4432996035b9a172847b61e2e5b5b8f2cd1b5f82e3c0f7405918ab30c98d425e8f82fec96e62a4e5&w=1280&h=1440&auto=format)
Interpreting your data in the Profile Tool
Data is interpreted as a percentage of people within each stage of the funnel.
For example, the image shown would be interpreted as:
“Of those people that are aware of our brand, 49% are male”.
Data is interpreted as a percentage of people within each stage of the funnel.
For example, the image shown would be interpreted as:
“Of those people that are aware of our brand, 49% are male”.