Milestones: Choosing between a campaign or macro event

You can add two types of milestones:

• 1️⃣ Campaigns allow you to record brand activity.

  • This could be for your brand or for a competitor.

• 2️⃣ Macro events allow you to record any other event.

  • It could be a new product launch or a store opening.

  • Or it could even be a COVID lockdown or borders re-opening.