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Milestones: Choosing between a campaign or macro event

You can add two types of milestones:

  • 1️⃣ Campaigns allow you to record brand activity.

    • This could be for your brand or for a competitor.

  • 2️⃣ Macro events allow you to record any other event.

    • It could be a new product launch or a store opening.

    • Or it could even be a COVID lockdown or borders re-opening.