Viewing conversion through the Funnel
Click the 'Conversion' tab to view how you're converting consumers through the Funnel.
This helps you identify opportunities within your Funnel.
We measure two key types of conversion:
Top-of-Funnel Conversion
Bottom-of-Funnel Conversion
Top-of-Funnel Conversion
This measures how you are converting consumers from Awareness to Consideration.
It's a good measure of your Top-of-Funnel marketing effectiveness.
Hover over the percentage to understand more.
Bottom-of-Funnel Conversion
This measures how you are converting consumers from Consideration to Preference.
It's a good measure of your Bottom-of-Funnel marketing effectiveness.
Hover over the percentage to understand more.