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How are the US census divisions defined

Understand how the US census divisions are defined in your dashboard

Updated over 2 weeks ago

🧢 Coach T's Recap

Tracksuit uses the official US Census division groupings, making it easy to zoom in on trends and compare performance using a consistent and trusted reference point.

Understanding how your brand is performing at a national level is crucial, but drilling down into more specific areas can unlock powerful insights.


The 9 census divisions we track

Here’s how they’re grouped 👇

  • South Atlantic: Florida, Georgia, North Carolina, Virginia, Maryland, South Carolina, West Virginia, Delaware, District of Columbia

  • Pacific: California, Washington, Oregon, Hawaii, Alaska

  • East North Central: Illinois, Ohio, Michigan, Indiana, Wisconsin

  • Middle Atlantic: New York, Pennsylvania, New Jersey

  • West South Central: Texas, Louisiana, Oklahoma, Arkansas

  • Mountain: Arizona, Colorado, Nevada, Utah, New Mexico, Idaho, Montana, Wyoming

  • West North Central: Missouri, Minnesota, Kansas, Iowa, Nebraska, South Dakota, North Dakota

  • East South Central: Tennessee, Alabama, Kentucky, Mississippi

  • New England: Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, Vermont

These groupings are based on official US Census definitions, helping you compare data confidently and consistently.


Why data at different levels matters

While national metrics provide a broad overview of your brand’s performance, drilling further down allows you to uncover:

  • Local strengths and weaknesses: See where your brand is gaining traction and where you might need to show up more.

  • Smarter targeting: If you’re planning campaigns or retailer activations in specific areas, knowing how your brand performs there can help shape messaging, spend and channel mix.

  • More relevant storytelling: Whether you're reporting internally, working with agencies, or briefing market-specific teams, localized brand health insights can make your brand story more relevant and impactful.

Want to drill down even further? Talk to your Brand Champion about DMA or State-level filtering for your focus areas. We’d love to help you get even closer to consumers.

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