đź’ˇ Understanding brand data
Interpret your brand data in the context of the category
12 articles
What does it mean when conversion rates exceed 100%?
What are conversion drivers?
What’s the difference between profile and funnel data?
How are the US census divisions defined
How do Tracksuit’s sample size indicators work?
Why does Tracksuit use a 3-month rolling average?
What is statistical significance?
What’s the confidence level and margin of error?
What does it mean if my unaided awareness is going up, but aided awareness isn’t?
Are category penetration and household penetration the same thing?
What is category penetration?
Why does Usage not always match sales data?