đź’ˇ Understanding brand data
Interpret your brand data in the context of the category
24 articles
What does it mean when conversion rates exceed 100%?
What are conversion drivers?
Why doesn’t Category Profile data match my funnel metrics?
How are the US Census divisions defined
How do Tracksuit’s sample size indicators work?
Why does Tracksuit use a 3-month rolling average?
What is statistical significance?
What’s the confidence level and margin of error?
What does it mean when unaided and aided awareness move in different directions?
Are category penetration and household penetration the same thing?
What is category penetration?
Why does Usage not always match sales data?
What are Population Estimates?
How can custom demographics help me better understand brand health?
What types of products do people actually buy in my category?
How often do people buy in my category?
Where do people actually buy in my category?
What drives customers to choose one brand over another?
How can I connect marketing activity to changes in brand performance?
How can I see which channels are driving brand awareness?
How well do people actually know my brand?
How does financial security influence brand choice in my category?
How do I compare my brand’s funnel across different geographies?
How do I interpret my brand’s performance across different categories?