đź’ˇ Understanding brand data
Interpret your brand data in the context of the category
17 articles
What does it mean when conversion rates exceed 100%?
What are conversion drivers?
What’s the difference between profile and funnel data?
What does good look like?
How are the US census divisions defined
How do I read the Media Consumption page?
How do I interpret the Category Profile page?
How do Tracksuit’s sample size indicators work?
Why does Tracksuit use a 3-month rolling average?
What is statistical significance?
What’s the confidence level and margin of error?
What does it mean if I’m seeing no movement in my brand data?
What does it mean if my unaided awareness is going up, but aided awareness isn’t?
When will my marketing impact show?
Are category penetration and household penetration the same thing?
What is category penetration?
Why does Usage not always match sales data?