đź’ˇ Understanding brand data
Interpret your brand data in the context of the category
25 articles
- What does it mean when conversion rates exceed 100%?
- What are conversion drivers?
- Why doesn’t Category Profile data match my funnel metrics?
- How are the US Census divisions defined
- How do Tracksuit’s sample size indicators work?
- Why does Tracksuit use a 3-month rolling average?
- What is statistical significance?
- What’s the confidence level and margin of error?
- What does it mean when unaided and aided awareness move in different directions?
- Are category penetration and household penetration the same thing?
- What is category penetration?
- Why does Usage not always match sales data?
- What are Population Estimates?
- How can custom demographics help me better understand brand health?
- What types of products do people actually buy in my category?
- How often do people buy in my category?
- Where do people actually buy in my category?
- What drives customers to choose one brand over another?
- How can I connect marketing activity to changes in brand performance?
- How can I see which channels are driving brand awareness?
- How well do people actually know my brand?
- How does financial security influence brand choice in my category?
- How do I compare my brand’s funnel across different geographies?
- How do I interpret my brand’s performance across different categories?
- How do I interpret Double-indexing scores for statements?