🧢 Coach T's Recap
Not all data points are created equal. Tracksuit’s sample size indicators help you understand how confident you can be in each data point, so you know when to lean in and when to look a little wider.
Knowing how many people your data is based on adds valuable context. That’s why we display sample size indicators directly in your Tracksuit dashboard. These indicators help you gauge whether results are strong enough to act on or better used as directional signals.
Firstly, what is sample size?
Sample size is the number of respondents included in a specific dataset or filtered view, also referred to as 'base size'. That number can vary depending on things like category, brand and demographic segments. So you’ll naturally see smaller sample sizes as you filter down into the data.
How do the sample size indicators work?
Every report in your Tracksuit dashboard comes with a visual cue to help you quickly understand the strength of the results, based on how many responses are behind the data.
Here’s how to read them 👇
✅ No warning
You’ve got enough data to confidently make decisions and take action on these insights.
⚠️ Indicative warning
This result offers a directional read but we don’t recommend using this for strategic decision making. You can select additional demographics or extend the date range to make this an even stronger sample.
🚫 Insufficient sample
This group is too small for reliable analysis. Try making the sample larger by selecting additional demographics or extending the date range.
These indicators are designed to help you read your data with the right lens, so you can spot which insights are ready to build into your story, and which ones might need a bigger base before you act on them.
Next time you’re building a report, briefing your team, or exploring a new audience segment, keep an eye on the indicators. They’ll help you spot what’s reliable, what’s directional, and where you might need more data - so you can make smarter marketing and business decisions.