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How can I use Tracksuit if my brand awareness is low?

Learn how low-awareness brands can get the most out of Tracksuit from day one.

Updated over 2 weeks ago

🧢 Coach T's Recap

Even if your brand isn’t a household name (yet), Tracksuit can help you:

  • Reduce guesswork and validate your instincts

  • Understand category and competitor context

  • Identify growth opportunities

  • Set realistic benchmarks

Tracksuit can help you confidently communicate the value of brand from day one. By grounding your strategy in real, third-party data, you’re already demonstrating a commitment to growth, which can resonate with the broader business, investors, buyers and partners.

And for emerging brands operating with tighter budgets, making every decision count is critical. If you're building a growing brand with low awareness today, you might wonder: Can this data help me make smart decisions? The answer is yes.

Here's how to get the most from Tracksuit in the early stages of your brand journey.


Understand category context

Use category data to validate, or challenge, your understanding of your ideal audience. By exploring the demographic breakdown of the entire category, you can see whether you're targeting the dominant consumer groups or focusing on a niche segment. This clarity helps refine your targeting strategy and uncover where the biggest growth opportunities lie.

More ways to leverage category data 👇

  • Match creative to the market: Align your tone, visuals, and messaging to resonate with dominant category segments, or differentiate with a unique approach to engage untapped consumer groups.

  • Inform media strategy: Use category-level media consumption data to identify the channels where your target audience claims to be most active and tailor your channel mix accordingly.

  • Write sharper briefs: Bring demographic and media insights into your briefs to align your whole agency village - creative, media, and beyond.


See how you compare to competitors

Even if you’re still building awareness, you can learn a lot from the brands already in the field.

  • What are their strengths and weaknesses?

  • Are there perception gaps you can own?

  • Is a long-established player beginning to fade?

  • Is a newcomer gaining momentum?

You’ll also learn who your real competition is - legacy giants, niche darlings, or challengers like yourself. That’s your cheat sheet to differentiate and disrupt.


Set realistic expectations for growth

Wondering what good growth across the funnel looks like? Tracksuit's Brand Benchmarks Tool gives you clear, data-driven expectations for brand growth from awareness to preference. These benchmarks are derived from a independent external provider, compiling data across multiple brands. That means they're unbiased, credible and powerful for aligning your team, stakeholders, and leadership around what's realistically achievable.


Instead of relying on gut feel, you can set informed goals and track progress with confidence as your brand grows.


Looking forward: measure success

As your brand grows and gains more recognition, the insights from Tracksuit will evolve with you, helping you measure the real impact of your efforts. Building your first brand health report? Start with Comparison mode to view broader intervals (e.g. six months vs. six months) and reveal clear, meaningful trends in brand performance.

Brand building takes time, but with continuous tracking you can track momentum, make smarter decisions, and stay focused on long-term growth.

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