🧢 Coach T's Recap
Use our Brand Growth Benchmarks tool and the Tracksuit dashboard to set realistic goals, measure progress in context, and understand how your brand is really performing.
When you’re growing a brand, it’s natural to ask 👇
“Are we doing well? Is this growth normal? What does good look like?”
That’s why Tracksuit gives you two powerful ways to benchmark performance:
Together, they help you set realistic goals, track meaningful progress, and provide context to your brand’s success.
What does ‘good growth’ look like?
We’ve built a benchmarking tool designed to help answer the question:
“In my category, what kind of growth is typical and what’s outstanding?”
Based on thousands of data points across brands and industries, our tool shows:
Okay growth: 50th percentile (a solid performance in the middle of the pack)
Good growth: 75th percentile (you're outperforming most)
Outstanding growth: 90th percentile (you’re leading the category)
You can explore the Brand Growth benchmarks tool to understand what’s achievable and what to strive for. It’s also a great way to contextualise performance, turning your brand story from "only 3 percentage points year-on-year growth" into "we've achieved an outstanding 3 percentage point uplift in awareness over the last 12 months".
Benchmark in your dashboard
Your Tracksuit dashboard makes it easy to benchmark brand performance in context, right alongside your competitors.
You can compare brand metrics to:
1. Competitor average
A simple but powerful reference point: the competitor average is the average score of all the brands in your tracked competitor set, excluding your own data. It’s calculated across the Funnel, Statement, and Profile data.
It gives you a quick sense check:
Are we above or below the pack?
Does our ranking shift across demographic groups?
Are we keeping pace with the category's trajectory?
Friendly reminder: The competitor average is influenced by who’s in your set. Big, well-established brands can pull the average up, while a set of smaller or emerging brands may bring it down. Always consider who you’re comparing against when interpreting the numbers and use the average as a guide, not a finish line.
2. Specific competitors
Sometimes, it’s not about the average it’s about the brands that keep you up at night (or the ones you’re aiming to outpace). Zoom in on specific competitors that matter most to your business, whether they’re long-time category leaders, up-and-coming disruptors, or direct rivals in your niche.
You can customise your competitor list across the platform to highlight key players:
Use the 'Brands' dropdown on most pages
Use the 'hide' function on the Funnel Overview page
This can help tell a more tailored story whether you’re reporting to leadership, identifying strengths and gaps, or tracking your brand’s position in a rapidly shifting landscape.