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Where do respondents come from?

How Tracksuit partners with Dynata to deliver trusted, high-quality survey data

Updated over 2 weeks ago

🧢 Coach T's Recap

Brand insights are only as strong as the data behind them. That's why we partner with Dynata, the world’s largest panel provider, to ensure you get the most reliable, representative, and trustworthy survey responses - every time.

One of the most common questions we get at Tracksuit is 👇

"Where does your data come from?"

It’s a great question and the answer is one we’re proud of. At Tracksuit, we partner with Dynata, the world’s largest and most trusted first-party data panel, to recruit our survey respondents across every market we operate in. And we’ve chosen them for good reason.


Why we use Dynata

Dynata is a global leader in survey panels, with over 67 million verified panelists across 100+ countries.

Here’s what that means for you:

  • Global reach, local depth: Dynata's panelists span diverse regions, demographics, and customer types helping us deliver nationally representative insights that truly reflect the market you operate in.

  • Unmatched data quality: With sophisticated screening and identity verification tools, like QualityScore™, they ensure respondents are real, engaged, and representative minimizing fraud and errors.

  • Efficiency without compromise: Thanks to Dynata’s infrastructure and tech, we can field surveys quickly, cleanly, and at scale meaning you get consistent, up-to-date insights every month.

This means you can trust that your Tracksuit data is always representative, compliant, high-quality and ready to drive smarter business decisions.

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