What’s the confidence level and margin of error?

Your brand health data doesn’t come from surveying everyone in the market. Instead, it’s based on a sample designed to reflect the market. The confidence level and margin of error tell you how strong that sample is, and how much variation you might expect.

This helps you 👇

Because different vendors have different standards, it’s worth knowing that Tracksuit follows the global gold standard for brand tracking using a 95% confidence level and sample sizes that support reliable, high-quality insights.

This means your data is held to the same standard used by leading research firms.

The margin of error tells you how much a number might vary if we surveyed the entire population, not just a sample.

At Tracksuit, we start with a maximum margin of error of ±3.9% when looking at a national read. We also tailor sample sizes to market size and population, so in large markets like the US, the default margin of error is ±3.1%.

If you’ve purchased extra sample, your margin of error will be even smaller, increasing the precision of your results.

Tracksuit uses a 95% confidence level, which means:

👉 If we ran the same survey 100 times with different groups of people from the same population, we’d expect the result to land within the margin of error 95 times out of 100.

This is a global benchmark for reliable brand tracking and we’re proud to bring that standard to a much more accessible, easy-to-use platform.

Tracksuit's globally aligned methodology means you can stand behind the numbers with confidence whether that's for reporting to the board, reviewing a campaign, or planning your next move. We take care of the technical details like significance testing, sampling, and error margins so you can focus on what matters: making smart marketing moves and building a stronger brand over time.