🧢 Coach T's Recap
Brand building isn’t measured in single moments, it’s measured over time. That’s why Tracksuit calculates brand and category metrics as a 3-month rolling average. This gives you more stable, meaningful insights to guide reporting and long-term brand strategy.
What is a 3-month rolling average?
A rolling average means we combine three months of survey responses to calculate your brand and category metrics. Instead of looking at each month on its own, we show a moving average updated every month.
For example:
The number you see for April includes survey responses from February, March, and April.
When May is added, February rolls out, and the window becomes March, April, May and so on.
Note: In your first and second month of tracking, there isn’t yet enough data to calculate a 3-month average.
Different pages in the dashboard use this rolling average in different ways 👇
Funnel Timeline: Tracks the 3-month rolling average over time. This is ideal for spotting momentum and trends
Funnel Overview and Comparison: Display a 3-month rolling average by default but you can also select broader timeframes (e.g. 6 or 12 months) - perfect for aligning with your business reporting cadence
Why we show data this way
Here’s why we use a 3-month rolling average 👇
More stable signals: By pooling responses over three months, you’re working with a stronger sample size. This reduces volatility and gives you a clearer read on how your brand is really performing.
Less distraction from one-off events: Seasonality, ad campaigns, or sudden market shifts can cause short-term blips that don't always translate into long term gains. A rolling average helps you stay focused on the bigger picture.
Timely updates, without the volatility: Your data updates monthly, so you always have relevant data. And by looking at trends over time, you avoid jumping to conclusions based on small or momentary shifts in metrics.
When you see significant changes across the dashboard, you can trust they're not just a blip, they reflect real movement. Whether you’re briefing creative, reporting to the board, or shaping next quarter’s strategy, you’ll be working with insights that balance reliability and recency, and keep long-term brand health front and center.