Why do trends differ between the timeline and comparison views?

When it comes to brand building, storytelling is key - especially when measuring the impact of campaigns, understanding the competitive landscape, or reporting on progress. That’s why Tracksuit offers two powerful ways to explore your data over time: the Timeline view and the Comparison view.

Depending on what you’re trying to achieve, these views can serve a different purpose. Let’s unpack what each one shows, how to read them, and when to use them.

The Timeline view allows you to monitor trends over time, using a 3-month rolling average for your brand, competitors, and category penetration. Each data point represents the average of the current month plus the two preceding months (e.g., April = Feb + Mar + Apr). Your 1st and 2nd months of tracking are the only exception to the rule. Using a 3-month rolling average provides a clearer picture of long-term trends without being affected by short-term fluctuations.

This trended view unlocks once you have a full 3 months of data.

The Timeline view helps you 👇

For some dashboards, you’ll also find a Conversion Timeline page, where you can specifically track trended conversion metrics.

The Comparison view lets you compare brand metrics over specific time periods, providing a broader view of performance. Unlike the Timeline view, which shows data mostly on a 3-month rolling average, the Comparison view allows you to expand your date range, from 3 months to 6 months or even 12 months. This can give you a more reliable read, especially for smaller or underrepresented segments.
​

The key benefit? It allows you to generate clean, comparable stats aligned with your business reporting cadence, whether quarterly, bi-annually, or yearly.

This page unlocks once you have a full 6 months of data and focuses solely on brand level data.

Use the Comparison view to 👇

The Conversion Comparison page is only available for brands with sufficient market presence to generate meaningful conversion insights.