🧢 Coach T's Recap
At Tracksuit, we believe brand insight should match the pace of modern marketing. That’s why our surveys are always-on, with data collected continuously and new, updated results delivered to your dashboard every month.
Traditional brand tracking often relies on bi-annual or even annual surveys, which means you get data in infrequent chunks. This leaves long gaps where you can't diagnose what happened in between. In a fast-paced, always-on world, this delay can leave you reacting to trends instead of staying ahead.
Tracksuit collects data continuously, and reports brand performance using a 3-month rolling average, refreshed monthly. This approach helps balance signal and stability, so you can focus on meaningful changes in brand health.
💡 Tip
If you’re used to daily or weekly marketing metrics, it’s natural to look for the same granularity in brand tracking. Tracksuit collects data continuously, but brand metrics are best interpreted over time, where patterns, not spikes, tell the most reliable story. For this reason, insights are strongest when reviewed and shared on a monthly or quarterly basis.
So while you’re building a bold, brilliant brand, we’re working in the background to make sure your data is updated monthly, and ready to support your next business decision.