🧢 Coach T's Recap
At Tracksuit, we believe brand insight should match the pace of modern marketing. That’s why our surveys are always-on, with a new survey wave launching every month and fresh data delivered to your dashboard monthly.
Traditional brand tracking often relies on bi-annual or even annual surveys, which means you get data in infrequent chunks. This leaves long gaps where you can't diagnose what happened in between. In a fast-paced, always-on world, this delay can leave you reacting to trends instead of staying ahead.
Tracksuit collects data continuously, measures performance using a 3-month rolling average, and refreshes your dashboard with new monthly results, so you can understand your brand in the real world, right now. Not months after the moment has passed.
💡 Tip
If you’re used to daily or weekly marketing metrics, it’s natural to look for the same granularity in brand tracking. Tracksuit collects data continuously so you never miss emerging patterns, and the strongest brand stories are best interpreted and shared on a monthly or quarterly basis.
So while you’re building a bold, brilliant brand, we’re working in the background to make sure your data is updated monthly, and ready to support your next business decision.