𧢠Coach Tâs Recap
Think of Tracksuit and your post-purchase surveys as two lenses on the same story. One shows you the whole market. The other shows you your customersâ lived experience.
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Smart marketers donât choose between them, they combine them to build a strategy that drives acquisition AND retention.
Many brands use both Tracksuit and post-purchase surveys because they answer two different but equally important questions:
How do we win more of the category?
How do we keep and grow the customers we already have?
Together, they give you a more complete view of how your brand can grow - from first brand exposure to loyal repeat buyer.
How they work together
Think about your growth engine in two parts đ
1. Tracksuit = See the full market opportunity (acquisition)
Tracksuit helps you understand the entire category, not just your customers, so you can grow your brand at scale.
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Tracksuit shows you:
How big your opportunity is
Whether people know you, consider you, or prefer you
Where your funnel is leaking
Which brand associations drive conversion
How you stack up against competitors
Which segments youâre resonating with and which you could win next
This helps shape your acquisition, the work that brings more people into the brand.
2. Post-purchase surveys = Strengthen customer experience (retention)
Post-purchase surveys help you understand the customers who have already chosen you and what keeps them coming back.
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They show you:
Why people buy your brand
What they love (or donât love) about the experience
What drives repeat purchase, advocacy, or churn
Whether youâre delivering on the promises your brand makes
This shapes retention, keeping and growing the customers you already have.
Why using both matters
Using Tracksuit alongside post-purchase surveys helps you understand the full customer journey from the moment someone first thinks of you to the reasons they come back again. Tracksuit shows you how to win more of the category, while post-purchase insights show you how to keep and grow the customers youâve earned. Together, they connect the dots between brand perception and real customer experience.