What does good brand growth look like (and how do I benchmark it)?

When you’re growing a brand, it’s natural to ask 👇

“Are we doing well?"

"Is this growth normal?"

"What does good actually look like?”

That’s why Tracksuit gives you two powerful ways to benchmark performance:

Together, they help you set realistic goals, track meaningful progress, and provide context to your brand’s success.

We’ve built the Brand Growth Benchmarks tool to answer a common question:

“In my category, what kind of growth is typical, strong, or exceptional?”

Based on thousands of data points across brands and industries, our tool shows:

Use these benchmarks to sense-check expectations and set goals grounded in real category performance.

It also helps frame the story you're telling. Taking you from “only 3 percentage points year-on-year growth” to “category-leading awareness growth over the last 12 months.”

Your Tracksuit dashboard makes it easy to benchmark brand performance in context, right alongside your competitors.

You can compare brand metrics to:

A simple but powerful reference point: the competitor average is the average score of all the brands in your tracked competitor set, excluding your own data.

It gives you a quick sense check:

Friendly reminder: The competitor average is influenced by who’s in your set. Big, well-established brands can pull the average up, while a set of smaller or emerging brands may bring it down. Always consider who you’re comparing against when interpreting the numbers and use the average as a guide, not a finish line.

Sometimes, it’s not about the average it’s about the brands that keep you up at night (or the ones you’re aiming to outpace). Zoom in on specific competitors that matter most to your business, whether they’re long-time category leaders, up-and-coming disruptors, or direct rivals in your niche.

You can customise your competitor list across the platform to highlight key players:

This can help tell a more tailored story whether you’re reporting to leadership, identifying strengths and gaps, or tracking your brand’s position in a rapidly shifting landscape.