🧢 Coach T's Recap
Tracksuit makes it easy to get your brand data out of the dashboard and into your everyday workflows. Whether you’re reporting internally, briefing agencies, or building presentations, you can quickly export charts, download raw data, or connect your data to other tools.
How to download or export Tracksuit data
There are a few ways to get data out of the dashboard:
1. Download charts and visuals
On most Tracksuit pages, you’ll see a download icon where you can download your exact view to Excel (just make sure the right date range and filters are selected). Exports include pre-made charts and tables which you can customize to fit your brand’s style guide.
All exports will download to your device’s local downloads folder.
Need something more visual? Each chart has a ‘copy as image’ icon, making it easy to grab exactly what you need. Simply copy the chart to your device’s clipboard and paste it directly into presentations or reports - saving you the time and effort it takes to build charts from scratch. Say goodbye to scrappy screenshots!
2. Export raw data
For raw data in .CSV format, head to the Survey Details page. There, you can download the underlying data that powers your dashboard - perfect for deeper analysis or merging with other data sources.
Click the Download Raw Responses button to download your data.
3. Connect Tracksuit’s API
Tracksuit’s API helps you connect your data with other reporting tools (like PowerBI, Looker, or Tableau) or with other data sets (like sales data or media spend).
Follow our guide to setting up your API.
What to actually do with your downloaded data
Getting your data is just step one. Here are some smart ways to use your Tracksuit exports 👇
Fuel internal reporting
Bring brand health to the forefront, helping non-marketing stakeholders connect the dots between brand performance and business outcomes.
Incorporate brand health into:
Board decks
Leadership reports
Marketing roundups
Support end-to-end reporting
Go beyond campaign-specific data like impressions and clicks, and connect the dots across your entire brand journey.
💡 Tip: Integrate brand data into your existing MMM (marketing mix modeling) or econometric model to gain a clearer understanding of how brand activities impact broader business outcomes.
Build strategic presentations
Align your teams around where the brand sits now and where you’re headed.
Use perception and category data to support:
Creative briefs
Positioning work
Go-to-market strategy
Support agency & partner collaboration
Share insights with your media, creative, PR agencies or other third parties to guide channel planning, messaging, and media targeting.
Drive supplier conversations
Use brand data to support discussions with suppliers, helping align on expectations and opportunities for mutual growth.
Inform product development and innovation
Leverage brand health data to identify customer pain points, product perceptions, and unmet needs. Use this insight to guide product development and ensure alignment with market demand.