🧢 Coach T’s Recap
Tracksuit’s cross-category comparison report shows how your brand performs in different categories in one view. It helps you spot where your brand is strongest, where awareness exists but consideration is low, and where category-specific strategy may be needed.
When your brand operates across multiple categories, performance won't always look the same. You might be highly established in one category, with strong awareness and preference. In another, you may still be building recognition or struggling to convert awareness into consideration.
The cross-category comparison report helps you see those differences clearly, in one view.
What does this look like in practice?
Instead of reviewing separate dashboards for each category, you can assess funnel performance across categories in one place. To generate this report, select a geography, two or more categories, and demographic filters.
This makes it easier to answer questions like:
Where is our brand strongest and weakest across categories?
Where is our funnel most efficient?
Should our strategy differ by category?
Where to find this in Tracksuit
The Cross-category comparison report lives in the Training Ground section of your dashboard.
To use it, you must:
Track the same primary brand across two or more categories
Have at least six months of data
You can compare categories for the same brand, but you cannot compare different brands within the same view.
When is this useful?
Cross-category comparison is especially valuable when you want to understand how your brand’s role changes depending on the category context.
What you can do | What this unlocks for you |
Compare brand strength by category | See where your brand is most established vs. still building |
Spot funnel drop-off points by category | Understand where awareness exists but consideration or preference isn't following |
Refine category strategy | Adjust investment, messaging, or distribution based on performance |