🧢 Coach T’s Recap
Tracksuit’s cross-geography comparison report shows your brand’s funnel metrics across different markets in one view. It helps you spot where you’re strongest, where you’re lagging, and where strategy may need to adapt.
Your brand is unlikely to perform the same way in every market. Awareness might be strong in one market but still building in another. Consideration could be high in your home market but weaker internationally. Usage and preference may vary depending on distribution, competition, or local relevance.
The cross-geography comparison report helps you see those differences in a single view.
What does this look like in practice?
Instead of reviewing separate dashboards for each country, you can assess performance across markets in one view. To generate this report, select a category, two or more geographies and demographic filters.
This makes it easier to answer questions like:
Are we ahead in Market A but behind in Market B?
Is our funnel more efficient in one geography?
Do we need different growth strategies by region?
Where to find this in Tracksuit
The Cross-geography comparison report lives in the Training Ground section of your dashboard.
To use it, you must:
Track the same primary brand in multiple geographies
Have at least six months of data
You can compare funnels for the same brand across markets, but not different brands within the same view.
When is this useful?
Cross-geography comparison is especially valuable when you want to understand how brand performance varies by region and where to focus efforts.
What you can do | What this unlocks for you |
Identify regional strengths and gaps | See where your brand has momentum and where it's still building recognition |
Prioritize investment by market | Allocate resources to markets with the most growth potential or protect strength in established markets |
Spot demographic differences across geographies | Understand whether your brand appeals differently to age or gender segments in different markets |
Guide market-specific strategy | Tailor messaging, media, and positioning based on where each market sits in the funnel |