🧢 Coach T's Recap
Tracksuit now tracks in 25 markets across Europe, Asia, and the Americas.
Tracksuit tracks brands in 25 markets - including 17 new additions across Europe, Asia, and the Americas. That means you can get one consistent, always-on view of your brand health everywhere you operate, without juggling multiple vendors or stitching together mismatched data sets.
What this unlocks for you:
Add markets anytime: You don't need to wait for contract renewal. Your Brand Champ can add a new market to your account whenever you're ready, with dashboards live in 30 days.
Multi-market discounts: The more markets you track, the better the unit economics. Scaling your brand tracking shouldn't mean scaling your budget at the same rate.
Cross-Market Report: compare your key funnel metrics side-by-side across every country you track. One view, one slide for the board, zero hours lost stitching screenshots together.
Why this matters:
If you're expanding into new markets, launching products globally, or trying to prove brand's impact across markets to your CFO, having comparable data is non-negotiable. And having it always-on means you can track momentum, not just take annual snapshots.
Here are the countries we track:
Americas | Europe | APAC |
United States Canada Brazil Mexico | United Kingdom Ireland France Germany Spain Italy Poland Netherlands Belgium Sweden Denmark Norway Finland Greece Türkiye Portugal | Australia New Zealand Japan Singapore South Korea |
Each market can have its own competitive set, brand statements, and custom survey add-ons so you're not locked into a one-size-fits-all approach. But the underlying methodology stays consistent.
What to do next?
Want to explore adding new markets to your Tracksuit account? Reach out to your Brand Champ - they'll walk you through setup, pricing, and how multi-market discounts work.
How do I compare data across markets?
The Cross-Market Report lets you compare funnel metrics side by side across every country you track. Walk into your next board meeting with one punchy slide on global performance. If you have tracking in 2 or more countries, this will automatically be enabled in your account.
Viewing a Cross-Market Report is simple:
Click the ⚙️ settings cog in the top right corner of your dashboard
Select Tracksuit Training Ground
Select Cross-geography comparison
Use the drop downs to select Category, Geographies or Demographic to refine your results
Download using the ‘Download Plot as CSV’ button