🧢 Coach T’s Recap
Recent Brand Activity Recall (RBAR) shows whether your marketing is being noticed. When recall increases, it signals that your activity is cutting through and reinforcing mental availability, which supports future brand choice.
Brand health metrics like awareness and consideration show you how your brand is performing. But they do not tell you whether your recent marketing activity is being noticed.
You might see movement in the funnel. What you cannot see from funnel metrics alone is whether people are actually registering your current campaigns or media presence.
RBAR helps you connect marketing visibility to changes in brand performance.
What does this look like in practice?
RBAR is captured in the survey by asking:
Have you seen, read, or heard any advertising, messages, or content from any of the following [category] brands recently?
It is asked among people who are aware of each brand.
In your dashboard, the first report shows recall levels for all brands in your category. This shows who is currently capturing attention and how your visibility compares to competitors.
It answers questions like:
Are we being noticed as much as others?
Who is winning share of attention right now?
The second report shows RBAR for your brand over time, alongside awareness and consideration.
This helps you understand:
Whether increases in recall line up with increases in awareness or consideration
Whether changes in brand performance may be linked to marketing visibility
Marketing spend does not automatically equal attention. If people do not notice, remember, or attribute activity to your brand, recall will not increase.
Where to find this in Tracksuit
RBAR is a paid module and can be found in the Training Ground section of your dashboard.
When is this useful?
RBAR is especially valuable when you want to understand whether marketing investment is translating into measurable brand impact.
What you can do | What this unlocks for you |
Check marketing effectiveness | See whether your brand is being recognized for recent marketing efforts and adjust creative, messaging, or channel strategy if recall is low. |
Monitor brand salience growth | Track consistent shifts in recall over time to understand whether your brand is becoming more memorable. |
Benchmark competitors | See which brands in your category are currently capturing buyer attention. |
Link recall to funnel movement | Understand how recent brand activity influences funnel metrics. |
Want to track Recent Brand Activity Recall?
Reach out to your Brand Champ to discuss whether this paid module aligns with your brand’s stage and goals. Recent Brand Activity Recall is typically most valuable for established brands with at least 20% awareness in their market.