Explanation of metrics: visibility vs. relative share

🧢 Coach T’s Recap

AI visibility is the share of AI answers that mention your brand: it tells you how often you’re named. Relative share is your share of mentions among the brands in your comparison: it tells you how much of the conversation you hold against those competitors.

Use AI visibility to say how often AI answers bring you up, and relative share to compare yourself with your competitors.

What is AI visibility?

AI visibility is the share of AI answers that mention your brand. The numerator is the number of answers that mention your brand; the denominator is the total number of AI answers analysed over the selected time period. If 28 out of 100 answers mention you, your AI visibility is 28%.

💡 It answers the question: “How often does our brand come up in AI answers to questions about our category?”

Your AI visibility doesn’t depend on which competitors you compare yourself with. It only changes when AI answers mention you more or less often.

What is relative share?

Relative share is your brand’s share of the mentions of the brands included in your comparison. You can think of it as similar to a share of voice or “share of AI” metric, measured in AI answers.

The numerator is the number of mentions of your brand; the denominator is the total number of mentions of the selected brands across the AI answers analysed over the selected time period. If those brands are mentioned 200 times in a week and 50 of those mentions are yours, your relative share is 25%.

💡 It answers the question: “Of the mentions of the brands in our comparison, how many are ours?”

The result depends on which brands are included. When you compare a smaller set of brands, say you and 2 competitors, relative share is your share of that set. The 3 brands’ shares add up to 100%, and your result can change when you change the competitors in the comparison.

Which one should I use?

To say how often you’re named: lead with AI visibility. “A third of AI answers about everyday banking mention us.”
To compare yourself with competitors: lead with relative share. “We hold 25% of the brand mentions in AI answers, second only to our biggest competitor.”
To explain a change: read the two together. Your relative share can fall because a competitor is mentioned more often, even while your AI visibility holds steady.

Both are available by brand dimension and by AI platform, so you can see where you’re strongest. “Our AI visibility is highest on low sugar, but we’re rarely mentioned on taste.”

Where you’ll see them in the dashboard

Open LLM Brand Health. Click LLM Brand Health in your dashboard's top navigation to land on the Visibility page.
Pick your measure. Choose overall mentions to see your AI visibility, or mentions relative to competitors to see your relative share.
Focus your view. Use the Date range, AI platform and Dimension filters to see either measure for a period, a platform or one brand dimension. The page also shows your trend over time and your results on each AI platform.

Note: Click View methodology on the Visibility page for a reminder of how we measure it.

How much can I trust the numbers?

The sample is AI answers, not people: every figure is based on the AI answers we collected for your category in the period you've picked.
Small slices move more: one dimension, on one platform, in one week, rests on fewer answers. Look for a pattern that holds across several weeks and both platforms before calling it a change.
Relative share is directional: it depends on which competitors are in the comparison, so read changes in it alongside your AI visibility.

A few things to keep in mind

Mentions, not sentiment: both measures count a mention whether the answer recommends your brand or not.
Dimensions don’t add up: a question can belong to more than one brand dimension, so dimension results never add up to your overall number.
Missing isn’t zero: if a week, platform or dimension has no AI answers, it’s missing from the data, not a score of 0.
One category at a time: don’t compare AI visibility or relative share across categories or markets.
Bigger brands tend to be mentioned more: a smaller brand trailing the leader may simply be smaller. Compare yourself with brands of a similar size, or with your own overall number.

Questions? For questions, ideas or feature requests, reach out to your Brand Champion at brandchampion@gotracksuit.com.

FAQs

Why did my relative share change when my AI visibility didn’t?

Relative share depends on how often your competitors are mentioned too. If a competitor is mentioned more often, your relative share can fall while your AI visibility stays the same.

Why does my relative share look different in different charts?

Relative share is a share of whichever brands are included. A chart comparing you with 2 competitors shows your share of those 3 brands, not of every tracked brand.

Why don’t my brand dimension results add up to my overall number?

A question can belong to more than one dimension, so it counts once in each. Read each dimension on its own.

Is a high AI visibility always good?

It means AI answers connect you with your category often. It doesn’t tell you whether they speak well of you, because we count every mention.