🧢 Coach T’s Recap
LLM Brand Health is a paid add-on for a category and market you already track through your Tracksuit survey. It isn’t available on its own or for a different category or market.
To add it, open the LLM Brand Health tab in your dashboard and click Request access, or email your Brand Champion. Your first results appear in that same tab once a full week of data is in.
Who can get LLM Brand Health?
It's a paid add-on for a category and market you already track through your Tracksuit survey. You can't get it on its own or use it to track a different category or market. We use your survey's category and competitor set to build the questions and to know which brands to look for in each AI answer.
How to request it
Open LLM Brand Health. Click LLM Brand Health in your dashboard's top navigation. If it isn't turned on yet, you'll see "See how your brand is showing up in LLMs".
Click Request access. A short request form opens in the dashboard's chat window.
Prefer email? Email your Brand Champion at brandchampion@gotracksuit.com with the brand, category and market you'd like it for.
What happens next
We check your competitor set. A question only counts when AI answers name brands from your competitor set. If AI answers in your category mostly name brands you don't track, we may suggest adding them to your survey first.
We set up your questions. We build the brand dimensions and questions for your category.
We turn it on for your brand. The LLM Brand Health tab then shows your data instead of the request page.
Your first results arrive. We collect data weekly, so results show once a full week is complete.
Where you'll see it in the dashboard
Once it's on, the LLM Brand Health tab has 2 pages:
Visibility: how often AI platforms mention your brand across your category. Switch between overall mentions and mentions relative to competitors, and see the trend over time and the results for each AI platform.
Questions: the questions AI platforms are asked about your category and brand. You can also get there by clicking View all tracked questions on the Visibility page.
Use the Date range, AI platform and Dimension filters to focus your view. View methodology explains how we measure it.
A few things to keep in mind
No backfill: your data starts from when LLM Brand Health is turned on. We can’t collect AI answers for weeks that have already passed.
One category and market at a time: LLM Brand Health is set up for each category and market separately.
Standard questions: we build every category’s questions the same way, so you can’t choose or add your own questions. You can filter out brand dimensions to exclude their associated questions from your analysis if they aren’t relevant to your brand or you want a different view.
Who sees it: everyone on your team who can see that brand in the dashboard, whatever their role.
Questions? For questions, ideas or feature requests, reach out to your Brand Champion at brandchampion@gotracksuit.com.
FAQs
I only see a Request access page. Why?
LLM Brand Health isn't turned on for this brand yet. Click Request access to add it.
Can I get LLM Brand Health for a category I don’t track?
No. LLM Brand Health is an add-on for a category and market you already track through your Tracksuit survey.
Can I see data from before it was turned on?
No. We can only collect AI answers from the week LLM Brand Health is turned on.
How long until I see results?
Your first results show once a full week of data is complete. New insights then arrive every week.