🧢 Coach T's Recap
Your brand metrics are shaped by the activity happening around them. Tracksuit's Brand Context panel helps you capture those moments alongside your brand health metrics, making it easier to interpret results with the full picture in mind.
Your brand doesn't exist in isolation, and neither should your data.
Whether it's a brand campaign launch, new distribution partnership, product release, or a competitor's big move, understanding what was happening in market can provide valuable context when reviewing your results.
The Brand Context panel lets you record important brand and market activity directly on your timeline, creating a richer picture of the events shaping your category and helping you bring your brand story to life.
The benefits of recording brand and market activity
Tell a stronger story with your data: Add valuable context to reports by keeping a record of the moments shaping your brand and category.
Never lose important context: Capture major campaigns, launches, partnerships, competitor activity, and market events so they're easy to reference when reviewing results in the future
Bring your creative to life: Upload images of campaigns, launches, and creative assets so your team can see exactly what was in market
Keep teams aligned: From marketing to leadership to agencies, a shared record of what happened and when helps everyone work from the same understanding of the market.
How to add brand and market activity
Open Brand Context
Add your activity
View it alongside your data
Once saved, your activity becomes visible to everyone with access to your Tracksuit dashboard. This creates a shared record of the brand and market activity shaping your category, helping teams stay aligned when reviewing results.
Manage visibility
To show or hide activity on the Funnel Timeline page, use the Milestones toggle in the Display menu.
Previously, you could hide individual milestones from the timeline. If you have previously hidden milestones, you can still access them from the Brand Context panel using the three-dot menu. However, individual activities can't be hidden or re-hidden.
FAQs
Can I record competitor or market events, not just my own?
Can I record competitor or market events, not just my own?
Yes! Use the activity type to select the relevant brand or event category. Some of the most valuable context comes from outside your own brand. Competitor activity, category trends, and major market events can all provide valuable context when reviewing your results.
Is there a limit on how many entries I can add?
Is there a limit on how many entries I can add?
There’s no limit. That said, the most valuable timelines aren't usually the busiest ones. We recommend focusing on the moments most likely to provide meaningful context when reviewing your results, such as above-the-line campaigns, product launches, distribution changes, sponsorships, partnerships, or significant market events.
Who can see my brand and market activity?
Who can see my brand and market activity?
Anyone with access to that Tracksuit dashboard.
Brand Context is designed to create a shared understanding of what's happening in market, so entries are visible to all dashboard users.
How many images can I add to an entry?
How many images can I add to an entry?
You can upload up to 3 images per entry.
Images can be useful for capturing creative assets, campaign examples, product launches, sponsorships, or other moments you'd like to reference in the future.
Can I bulk add or upload activity to the dashboard?
Can I bulk add or upload activity to the dashboard?
Not currently. Brand and market activity can only be added manually through the Brand Context panel at this time.