🧢 Coach T's Recap
Ask AI helps you get from question to answer faster by letting you ask questions about your brand health data in plain English, all within your dashboard.
This is version one and we've got a lot more planned to make it sharper, more personal to your brand, and easier to pull straight into your reporting. It only gets more useful from here.
Take the tour
What can I use Ask AI for?
You can ask about: | Ask AI can: | Ask AI can't: |
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How to navigate Ask AI
Open Ask AI in your dashboard and click New chat. The input field shows an example prompt to get you started.
Type your question and hit Enter.
Ask AI works through the question and returns a plain-language answer often with an inline chart and a link to the relevant dashboard page to learn more.
Ask follow-up questions in the same chat. It keeps context, so you can dive deeper.
Rate the response 👍/👎, copy it, or pick up a recent chat from the sidebar.
💡 Tip
Ask like you'd ask a colleague. Simply type the question that's on your mind.
One question leads to the next. Spot something unexpected? Keep pulling the thread in the same conversation until the story's clear.
How marketers are using Ask AI
Not sure where to start? Here are some of the most common ways Tracksuit customers are using Ask AI today.
Simply copy a prompt below, replace anything in [brackets] with your own brand, category, metric, competitor, retailer, or time period, and paste it into the chat.
Don't worry about getting it perfect. These prompts are designed to help you get started, and you can always ask follow-up questions to explore the answer further. The more context you provide, the more tailored the response will be.
Diagnose & Plan
"Where does my brand stand and what should I do about it?"
Use these prompts to understand performance, identify opportunities, and build your next plan.
Leaky funnel diagnostic
Leaky funnel diagnostic
Where is the biggest drop-off in [brand]'s funnel from Awareness to Consideration to Preference? Tell me which stage is leaking most and what we should focus on.
Brand health snapshot
Brand health snapshot
Summarise where [brand] stands on Awareness, Consideration and Preference versus the top competitors in my category.
Audience opportunity finder
Audience opportunity finder
Which audiences are aware of [brand] but not yet considering us? Show me where the biggest awareness-to-consideration gaps exist and whether these represent growth opportunities.
Brand perception analysis
Brand perception analysis
What are the key themes in [brand]'s perception data? Compare them to competitors. Where are we different, where do we overlap, and what associations are competitors owning that we should care about?
What's changed since last wave?
What's changed since last wave?
What's moved in [brand]'s funnel since the last wave? Only flag changes that are statistically significant.
Biggest growth opportunity
Biggest growth opportunity
Where is the biggest gap in [brand]'s funnel? Which metric should we prioritise to drive growth?
Growth planning
Growth planning
Based on our funnel performance, audience profile, and competitor benchmarking, what are the three biggest opportunities for [brand] over the next 12 months?
Convince Stakeholders
"How do I use data to make a point?"
Use these prompts to turn data into clear stories for leadership teams, agencies, retailers, and internal stakeholders.
Leadership update
Leadership update
Summarise [brand]'s brand health in three bullet points for a leadership update. Cover what's changed, what it means, and what we should do next.
Board-ready report
Board-ready report
Write a short board-ready report on [brand]'s brand health over the last six months. Cover what's moved, whether changes are statistically significant, how we compare to competitors, and the one or two things the board needs to know.
CFO update
CFO update
Write a short email to our CFO about [brand]'s performance this quarter. Connect the metrics to long-term commercial growth, not just marketing.
Agency brief
Agency brief
Write a short agency brief explaining where [brand] sits in the market, which audiences we should prioritise, and which perceptions we need to strengthen.
Retailer pitch
Retailer pitch
Write a short pitch for a retailer using our brand health data to demonstrate awareness, consideration, and demand before shoppers reach the shelf.
Brand building case
Brand building case
Help me explain why brand building matters for [brand]. Connect our current performance to future commercial growth and explain where investment could create value.
Track Progress
"Is my marketing moving the needle?"
Use these prompts to monitor performance, evaluate campaigns, and understand what's changing over time.
Campaign impact review
Campaign impact review
We ran a campaign in [month]. Did Awareness or Consideration improve in the following wave? Only highlight statistically significant changes.
Trend analysis
Trend analysis
How has [brand]'s [metric] trended over the last six months? Flag which wave-on-wave movements are statistically significant.
Competitor watch
Competitor watch
Has any competitor gained ground in the last two waves? Only flag statistically significant movements.
Performance by audience
Performance by audience
How does [brand]'s consideration vary across audience segments? Which audiences are strongest and which are we underperforming with?
Baseline tracker
Baseline tracker
What are [brand]'s current Awareness, Consideration and Preference scores? I want to lock these in as a baseline before our next campaign.
What's driving movement?
What's driving movement?
What movements have occurred across our funnel over the last six months? Highlight where momentum is strongest and where performance is slowing.
Justify Brand Spend
"How do I defend my budget and make the case for more?"
Use these prompts to build confidence in brand investment and connect brand metrics to business outcomes.
Business case for brand building
Business case for brand building
Write a short business case for investing in long-term brand building for [brand]. Use the funnel data to show where awareness is converting, quantify the gap versus competitors, and explain why sustained investment compounds over time.
Case for more budget
Case for more budget
I need to argue for more brand investment. Use [brand]'s data to show where we're under-indexed versus competitors and why investing now could help close those gaps.
What's improved this period?
What's improved this period?
What has improved in [brand]'s brand health over the last two waves? Only reference changes that are statistically significant.
Gap versus category leader
Gap versus category leader
Compare [brand] to the category leader across Awareness, Consideration and Preference. Highlight where we're matching, where we're behind, and where investment should be focused first.
Evidence of competitive advantage
Evidence of competitive advantage
Where is [brand] genuinely ahead of competitors right now? Give me the clearest evidence from the data.
Investment recommendation
Investment recommendation
Based on our current brand performance, where would you prioritise investment over the next 12 months and why?
A few things to keep in mind
Ask AI is designed to help you understand what your data shows and where changes are occurring.
It can help identify patterns, opportunities, audience segments, and competitor movements. However, it can't yet definitively explain why a metric changed, as factors like campaign activity, media spend, competitor actions, and market conditions sit outside the Tracksuit platform.
A few other things to know:
One dashboard at a time. A chat is tied to the dashboard you're in. Switch dashboards to ask about another category or market.
Chats are private to you. Colleagues on the same account won't see your conversations.
Sample size restrictions. If sample size is too small to show results in the dashboard, Ask AI won't return a result for it either. It will explain the limitation instead.
As with any AI, it can occasionally get something wrong. Review outputs before sharing with stakeholders.
Questions?
We're continuing to improve Ask AI and would love your feedback.
If you have questions, ideas, or feature requests, reach out to your Brand Champ or Partner Manager.
FAQs
Is my conversation history saved?
Is my conversation history saved?
Yes! Recent chats are saved in the sidebar inside Ask AI, where you can rename or delete them.
Can I export or share the output?
Can I export or share the output?
You can copy any response directly from the chat, this includes text, charts and tables.
Can Ask AI make mistakes?
Can Ask AI make mistakes?
Yes, occasionally. As with any AI tool, we recommend reviewing outputs before sharing them with stakeholders.
Which AI is this built on?
Which AI is this built on?
Ask AI is built on Anthropic's Claude models.
Will my data be used to train the model?
Will my data be used to train the model?
Anthropic does not train their models on customer data. Tracksuit may use Ask AI data to help evaluate and improve the product, but none of this is shared externally.
Do conversations save at the user or account level?
Do conversations save at the user or account level?
At the user level. Your chats are private to you. Colleagues on the same account won't see them.