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Changing competitors in the Funnel
You can change competitors in the Funnel by clicking the competitor.
A dropdown box will display.
One option is your competitor average: this calculates the metrics for all brands you are tracking excluding your own brand.
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Viewing multiple competitors at once
You can click the downwards arrow beside the metric name to see multiple competitors at once.
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Even better, you can hide specific competitors
In the expanded view, hover over the competitor and click 'Hide'.
You can bring the competitor back by clicking 'Show'.