Changing competitors in the Funnel
You can change competitors in the Funnel by clicking the competitor.
A dropdown box will display.
One option is your competitor average: this calculates the metrics for all brands you are tracking excluding your own brand.
Viewing multiple competitors at once
You can click the downwards arrow beside the metric name to see multiple competitors at once.
Even better, you can hide specific competitors
In the expanded view, hover over the competitor and click 'Hide'.
You can bring the competitor back by clicking 'Show'.