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We’ve done a lot of brand work the past few months but our data hasn't shifted

Effective brand campaigns should move the needle in some way, it just may take more than 1 month.

  • Because Tracksuit data is a 3-month rolling average, you'll see incremental changes in your metrics rather than big shocks.

  • If you've done a small/medium sized campaign spread out across the country, the results may show up in the data 2-3 months afterwards (once all of the survey responses being used to create the rolling average are from after the campaign)