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Are respondents paid?

Respondents are compensated nominally for their participation by the survey panel provider. This compensation varies based on the provider but is often points which are exchanged for rewards.

We're often asked, "what are people's motivations to answer these surveys?" Turns out, the people that engage in these surveys do so for a wide range of reasons, not just financial incentives but for the joy and interest of doing surveys.

Not only do we survey a diverse range of people across age, gender, and region, but other demographics like ethnicity, income distribution (both high and low salaries) and education level.