Skip to main content

How are responses weighted?

We send our survey to a nationally representative sample of people based on age, gender, and region. Each survey goes to thousands of respondents each month.

These respondents are weighted as a whole to remove any biases created in the people that respond to the survey 🌎

While race is not part of our weighting process, we do have quotas applied to our sampling to make sure we are speaking to a comprehensive and diverse profile of respondents.