How did we create our survey structure?

We have a team of in-house research specialists who have created our survey based on industry best practice, applying the same level of rigour as traditional brand trackers.

Our survey is structured to get a read on the core metrics that make up brand health and that are reported on most frequently by brand marketers – specifically awareness, consideration, investigation, usage and preference.

Our surveys follow a set structure:

1. Introduction & demographic screeners

2. Category qualification

3. Core brand tracking questions

4. Add-ons (e.g. prompted brand statements, unprompted awareness)

5. Additional demographics