How representative is your monthly sample?

In short: very representative!

We send the survey to a nationally representative population (made up of thousands of people).

The response group is then dictated by who is in your category out of the population. This sample is then weighted and displayed in your dashboards. 

Our monthly samples are collected using an interlocked gender and age quota and sampled to represent the regional/state breakdown of each of the markets we survey.

Our weighting procedure corrects for imbalances in age, gender, and region to make sure we have a nationally representative sample.

Other profiling demographics (like a respondents ethnicity and income) are not strictly quota'd or weighted to, but these are still monitored to make sure we are approaching a relatively representative picture of consumers in each market.