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Where do the respondents come from?

Dynata panels.

Dynata is the world's largest first-party data company.

This is the same source used by enterprise-level brand trackers for many of the world's leading brands (like Amazon and Spotify 💁🏽).

We send the survey via Dynata to a nationally representative population based on age, gender and region (made up of thousands of people).

The response group is then dictated by who is in your category out of the population. This sample is then weighted to the latest population estimates and displayed in your dashboard 🌏