How do I make a referral to Tracksuit?
🧢 Coach T's Recap
Whether you're pitching a new client or looking to expand services with existing ones, our referral program gives you full visibility, faster support, and ensures you get credited (and paid!) for every referral. Plus, we're here to team up with you throughout the entire journey.
Ready to introduce your clients to the power of brand tracking?
💡 Why refer clients to Tracksuit?
Become a more strategic partner to your clients:
From "I think" to "I know" - Replace gut feelings with hard data that backs up your strategic recommendations.
Prove your impact - Show clients exactly how your work is moving the needle on brand awareness, consideration, and preference over time.
Data-driven creative strategy - Ground your creative decisions in real consumer perceptions and competitor insights.
Unlock growth opportunities - Discover untapped market segments and justify increased investment in brand building.
Set realistic benchmarks - Use industry standards to set achievable goals and track meaningful progress.
🎯 Who is Tracksuit a good fit for?
Tracksuit is a strong match for:
B2C brands with more than 20% category penetration aka people who buy from a certain category within a given time period. For example, if we’re talking about breakfast cereal, and 60 out of every 100 people bought cereal in the last 3 months, the category penetration is 60%.
Brands active in
🇳🇿 New Zealand
🇦🇺 Australia
🇬🇧 UK
🇺🇸 US
🇨🇦 Canada
🇫🇷 France
🇩🇪 Germany
Companies looking to measure and improve their brand health consistently
Not sure if your client is a fit? No worries! We can run a feasibility test to check if we can support their category. Just let us know and we'll sort it out.
🤝 We're here to help
Your Partner Manager is your secret weapon throughout the referral process. They can:
Provide category feasibility checks before you pitch
Jump on calls to support your proposals
Handle all the technical setup questions
Ensure you get credited for every successful referral
🗺️ A step-by-step guide on how to refer
Whether you're ready to introduce Tracksuit after some initial client chats, or you want to include Tracksuit in a pitch or proposal, here's how it works:
Tell us about the brand, what you're working on together, and where you're at with your conversations about brand tracking. Your Partner Manager will be in touch within 1 working day to discuss next steps and provide any support you need
2. Feasibility check and proposal support
We'll confirm it's a category we can support and provide you with resources, case studies, or proposal content to help with your client conversations.
3. Client introduction
Once your client is interested, your Partner Manager will connect you with the right Sales Rep who'll be looking after your client. You can also make the introduction directly.
4. First meeting and demo
Either email intro us to your client, or set up a three-way meeting for the initial demo. We love it when agencies stay involved!
5. Onboarding
If all goes well and your client comes on board, our Brand Champions will handle the technical setup while keeping you in the loop.
Frequently asked questions
Will you contact my client directly when I fill out the form?
Nope! The form is simply to signal you've got a brand you're keen to work with us on. Our first step will always be to chat with you about how you want to proceed.
We're pitching for a brand and it's highly confidential
We get it - everything you share with us is completely confidential. We're happy to sign an NDA if needed. Just let your Partner Manager know when they reach out.
Why do you need all this information upfront?
Two reasons:
A) We want to be a team! That means not asking your client questions you already know the answers to.
B) We want our pitch to be tailored to their business, so we're not wasting anyone's time.
What do I need to do throughout the process?
It works best when we team up! You've already got a great relationship with the brand, so we'd love you to be as involved as possible:
Get them interested and excited about Tracksuit before connecting us
Email intro them to the Account Executive and set up the first meeting for all of us
Support ongoing conversations and follow up on how they're feeling throughout the process
What happens when a brand comes on board?
Once they've signed and paid their invoice, they'll complete a short onboarding form to set up their survey. We'll confirm qualifier questions, competitors, brand statements, etc. You're welcome to support this setup process too.
What if we (the agency) are signing the contract?
All good - still fill out the referral form with the details so we can track everything properly.
Do they need to be 100% committed before I refer them?
No way! We're here to work with you on the conversations. Don't feel like they have to be a hot lead to introduce us. If you're pitching, or you've got a client who might be a good fit and want help proposing Tracksuit, bring us into the conversation.
Ready to make your first referral? Your Partner Manager is standing by to help make it as smooth as possible. Let's turn those brand conversations from guesswork into growth opportunities! 🚀