Does sample size include only valid responses?

Before results appear in your dashboard, all survey responses go through a rigorous cleaning process to remove low-quality or ineligible respondents. The total sample size figure reflects only those who passed all quality checks and were eligible for your category.

This means your brand and category metrics are built on a solid foundation of real, relevant consumer voices. You can feel confident in the integrity of your data because we’ve already done the hard work behind the scenes.