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How do I use CMA filters in my Canadian tracker?

CMA filters let you explore brand performance at a metropolitan level in the Canadian market.

🧢 Coach T's Recap

Census Metropolitan Area (CMA) filters help you understand how your brand performs across Canada's major metropolitan areas, helping you uncover local opportunities and tell more relevant brand stories.

CMA filters are available on request. Your Brand Champion can enable the metropolitan areas most relevant to your business at no additional cost.

What is a CMA?

CMA stands for Census Metropolitan Area. It's an official geographic region defined by Statistics Canada that groups together a major city and its surrounding communities into a single metropolitan area. Examples include Toronto, Vancouver, Montreal, and Calgary.

Applying a CMA filter lets you explore your Tracksuit data at the metropolitan level, alongside your existing national and regional views.

Why would I want CMA filters?

Your Tracksuit data already shows how your brand stacks up across the entire Canadian market. But there are moments when going local gives you the edge 👇

  • Deeper insight into local preferences: Different metro areas have different behaviors. What's working in Toronto might look totally different in Vancouver.

  • More meaningful stakeholder reporting: If you're reporting to local teams, retail partners, or regional leadership, CMA-level data can help you tell the most relevant brand story in each market.

Where can I find this in my dashboard?

There are over 40 CMAs available across Canada. Reach out to your Brand Champion and they'll enable the metropolitan areas most relevant to your business.

Once enabled, you'll find your selected CMAs in the demographic dropdown across your dashboard allowing you to explore both category and brand insights.

What CMA options are available?

Tracksuit currently supports the following Census Metropolitan Areas (CMAs) across Canada.

  • Abbotsford–Mission

  • Barrie

  • Brantford

  • Calgary

  • Chilliwack

  • Drummondville

  • Edmonton

  • Fredericton

  • Greater Sudbury

  • Guelph

  • Halifax

  • Hamilton

  • Kamloops

  • Kelowna

  • Kingston

  • Kitchener–Cambridge–Waterloo

  • Lethbridge

  • London

  • Moncton

  • MontrĂŠal

  • Nanaimo

  • Oshawa

  • Ottawa–Gatineau

  • Peterborough

  • QuĂŠbec

  • Red Deer

  • Regina

  • Saguenay

  • Saint John

  • Saskatoon

  • Sherbrooke

  • St. Catharines–Niagara

  • St. John's

  • Thunder Bay

  • Toronto

  • Trois-Rivières

  • Vancouver

  • Victoria

  • Windsor

  • Winnipeg

A few things to keep in mind

  • Your survey doesn’t change
    CMA filters are another way to view your existing data. They don't affect how responses are collected.

  • CMA filters focus on metropolitan areas
    When you apply a CMA filter, only respondents living within that metropolitan area are included. Respondents outside a CMA (including rural communities and some territories) remain included in your national and regional reports.

  • Some views may have smaller sample sizes
    Because you're looking at a smaller geographic area, some CMA and demographic combinations may not have enough respondents to display reliable results.

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